So many small business owners are much too busy with what they do best, they don’t always know what’s going on with one important business aspect — their Internet presence… their gateway to the world… their online business brochure… THEIR WEBSITE. I’ve had so many of these same people ask me to create a website for them, but they want to do updates and modifications in-house to save on expenses. That’s awesome if you have someone that can at least do security updates. That is… unless you think the website you had created 5 years ago is going to meet current-day standards. That isn’t going to happen. Period.
Good ole’ Google controls about 2/3 of the US search market (did you know that?) and made a major change in their algorithm on April 21, 2015. Basically… if your website isn’t mobile responsive you’re going to take a major hit insofar as ranking. If you’re a small business owner with a website and have no clue what mobile responsive even IS… here’s a Google link where you can find out for yourself: https://www.google.com/webmasters/tools/mobile-friendly/
So if you’re that person I’m talking about and your site didn’t pass, you have 4 options:
- Understand your search ranking is going to be penalized and not care.
- Do the “old-school” approach and develop a separate mobile friendly site.
- Have a native mobile app created for your site.
- Have a mobile responsive website developed.
So if you’re searching for answers… there you have it! Reason #954 of why being a small business owner is difficult.