Based upon the number of emails I receive on a daily basis you might think I’m someone REALLY important. But even more likely, your inbox is filled with stuff too and you know it’s just direct digital marketing — the same old sales crap with a similar subject lines from a whole bunch of different companies.
But not BarkBox! (The monthly subscription for a box of doggie goodies.)
There’s no generic “Sign Up NOW” button on their website. Instead, they make it personal:
Dharma likes the more targeted marketing approach. That’s why her toy basket overflows with BarkBox fun.
