You’ve seen it — and probably have experienced it — when companies offer lower prices or additional services for new customers while not rewarding those loyal to the brand. It feels wrong when you’re a loyal customer and and watch as newcomers get a better rate and/or better perks than you.
Hold that thought as you ponder the Super Bowl halftime show…
The predominant age of Super Bowl viewers skews middle-aged and older adults. Recent audience insights reports describe the average age of Super Bowl enthusiasts as around 49 years old. For Bad Bunny fans, the audience is significantly younger (13-23 dominate).
This age contrast is part of why Bad Bunny’s halftime performance was a strategic pick for the NFL—to help attract younger viewers amid the league’s traditionally older core TV audience.
This broader reach increases brand investment.
Ad inventory sold out faster this year at premium prices — $7-8 million (or more) for a 30-second slot — as brands compete for exposure. I love Super Bowl ads but I’m not a fan of Bad Bunny. That means that even if I tune out during the halftime show, I’ll still catch the latest ads being delivered.
Then you have placement tactics to target female-skewed audiences — ads that resonate with both males and females — so they discuss (and buy) the product/service.
Will choosing Bad Bunny generate loyalty to the NFL?
I don’t think so… but I do think it is a win for advertisers.
What year was your favorite Super Bowl halftime show?
For the record, the last family-friendly/kid-safe event was Katie Perry’s 2015 show. Since that time, shows have leaned toward bigger spectacles with edgier elements.
Now you know: Michael Jackson’s performance at Super Bowl XXVII (1993) is widely regarded as the transformative moment that elevated the halftime show to a major cultural event. Jackson’s solo performance (including “Heal the World”) held the record for decades and remains iconic.
As I was up much too late reading news articles online, an advertisement popped up for a business I’m familiar with. The lettering used for this ad sure looks like the font named “creepster” to me. 😳
My mouth dropped open and I looked at the ad so long it was replaced by the next one in rotation. To make sure I wasn’t dreaming, I waited for it to come around again.
Nope – not dreaming.
I don’t know what to say about this marketing endeavor other than I’m left wondering why they deviated from their typical professional/respectful/caring brand I’ve always seen them use. This makes me think of Little Leota in Disney’s Haunted Mansion and the reminder as you escape to, “be sure to bring your death certificate” as you “hurry back.” Maybe that’s why it was created since the entire family loves Disney World? It’s not a spin from the Addams Family show — it uses Fiddums Family font.
Their ad was in rotation with Lowe’s and Huggies diapers so whatever works, right? It was just sort of cool to see a local ad on a national news site. 🙂
Little Mr. Hugo…
We always talk about how lucky Hugo is to have found me — he wouldn’t have made it out there on his own much longer, that’s certain. And while that’s true, I still think I got the better end of the deal. He’s quirky, smart, and is the sweetest little hound dog on the planet. ❤️
Now you know: The 2022 Ig Nobel prize in economics (awarded annually by Harvard University to celebrate unusual or trivial achievements in scientific research) went to a bunch of Mathematicians who proved, mathematically, that luck matters more than talent to achieve success
Am I the only one that thinks commercials are getting dumber every single day? Who dreams up these worthless marketing ads? The dancing Ozempic ads or the WeGovy ones — have a favorite? I didn’t think so.
All of them wear me out!
From Lume, with the greasy faced doctor harping about under boob sweat and stinky privates and butt cracks… and the singing purple headphones chick (Allegra) — to the Gold Bears ad where football player men talk like kids… and Consumer Cellular’s orange sweater dude — they’re all awful! And if Christina tries to sell me a Jacuzzi bath remodel one more time I may never bathe again.
I vote that all pharma ads should be outlawed.
The WeGovy and Ozempic ads I understand. You might ask for those. But take for example Skyrizi. In August 2024 alone, their national TV ad spend was $32.4 MILLION DOLLARS. Skyrizi is used to treat plaque psoriasis, psoriatic arthritis, Crohn’s disease, and ulcerative colitis. If you have any of those conditions, does your doctor need you to ask for Skyrizi? If he/she says, “Wow! I never thought of trying that drug!” you should look for a new doctor.
Dupixent, Rexulti, Jardiance, Rinvoq, Vraylar, Latuda… I don’t remember what any of those drugs treat even after seeing the ads no less than 77 bajillion times.
So what commercial aired in 2024 that you think is the dumbest of all?
Now you know: The US developed the chemical compound Cyanogen Chloride for use in WW2 against Japan. It is a highly toxic blood agent that could penetrate gas masks. Truman decided against using it and opted for the atom bomb. It is now listed in the Chemical Weapons Convention and has never been deployed.
Not a chance I’ll be hosting anything from my family room/office even though Mr. Farmer finished up the field next to the barndo yesterday… but I can share a little about how free meetings work.
Whenever you attend a free webinar, training, or seminar, there’s 100% chance you’ll be pitched an upsell. There’s not an expert (or wanna be expert for that matter), that will spend time to prepare, market and host a free event without trying to get some of your money.
I’m not saying the offerings won’t be of interest to you.
Maybe you’ll learn something valuable at the free event. And maybe the upsell(s) will be worth the cost. Just know to expect them beforehand and plan accordingly. Those offering something for free have likely paid for a course to learn how to get your money. If they aren’t an expert on the subject they’re presenting, they will be an expert on persuasion.
The first goal of a free offering is always to get butts in seats…
So pretend you’ve signed up and are attending a free meeting. They now have your name and email address. You won’t just get marketing emails before the event, you’ll likely get them until the end of time — even after you’re dead. That’s the price you pay for “FREE.”
You’ll be tracked and evaluated on your engagement. You’re now part of the “profit pyramid for leveraged income.” Just like it sounds, the profit pyramid is there to structure offerings from low ticket offers to VIP. What would you invest in next or in addition to that? And next or in addition to that? That’s how they get you to the top level — and how they get your money.
It’s the way of the world… it’s starts with YOU being the product. (Social media is free to use… but you’re not the customer… you’re the product.)
Now you know: China-backed hackers outnumber FBI cyber personnel at least 50 to 1, according to the US agency.
Last week on Facebook there was a post made by a local fire department about an accident and road closure. The first comment on the post was from TU Sia that said, “Terrible that this happened!” A link accompanied the comment that LOOKED like it went to YouTube with the caption, “JUST IN: Police release video the incident caught on camera.“
TU Sia’s account, (TU Sia satu minggu yang lalu), is brand spankin’ new and she has ZERO friends. The link actually directed anyone that clicked it through a website in Somalia (kve.so). It’s obviously a fake account with a comment obviously made with nefarious intent.
I reported the comment to Facebook in an attempt to save my local friends.
Facebook said it was a-ok for the masses and if I didn’t like it, I could just ignore it.
The account name translates from Italian meaning “tu sia = you are,” and Indonesian meaning “satu minggu yang lalu = one week ago” in English. So Ms. YouAre OneWeekAgo wants you to believe she has the exclusive video to an incident that happened in Crothersville, Indiana. Facebook wants me to believe they actually REVIEWED the comment. 🙄
Facebook and Instagram (META… along with WhatsApp, etc.) collect all sorts of data on you to share for money. Instagram is topping the “most invasive” chart because it collects and shares 79% of a user’s personal data with 3rd parties.
META wants to control so much of what you’re allowed access to… but evidently they don’t care about your Internet safety.
** NOTE: If you click a link and purchase or even donate… your CC/debit card number, and even how you authenticate the transaction is collected by Meta Platforms, Inc.
Meta includes Facebook, Instagram, WhatsApp, Giphy and more
Naughty or nice?
Meta knows more about if you’ve been naughty or nice than this guy…
TIL (Today I Learned): In 1998, Governor’s Councilor Herbert Connolly arrived to the polls too late to cast a ballot for himself. He lost by a single vote.
