Do you have one? Can you even describe what it is you do? I could go on about how you need a ‘high concept’ (Scott McKain philosophy) — but this post isn’t about that.
When meeting new people, I’m often ask what it is that I do. I usually say something like, “I own my own business and I work for Scott McKain.” Normally, the next question(s) is along the lines of, “What kind of business?” and sometimes even, “Who is Scott McKain and what does he do?” ::gasp::
The whole exchange has got me thinking how I can explain what it is that I really do. I know what I do…but sheesh — explain it in less than 30 minutes? No way! Scott often says that “he’s just the mouthpiece” and I do the rest. But I can’t say that I do everything but be a mouthpiece. That makes about zero sense.
I have a very clear idea in my own mind about what I do every day: wake up, solve problems. I solve problems by scheduling Scott to consult or present to organizations; I solve problems by creating a web presence or publications for Scott and other organizations. I am an expert at damage control — fixing things in the best possible manner to help make others happy.
I’m going to try a new line from now on when I’m asked what it is that I do. I’m going to say, “I solve problems for Scott McKain and other corporations.” I’m sure that will only lead to the more intricate conversation as mentioned above, but hey, at least it’s a little more interesting.
So what’s your clear purpose? C’mon — be brave and share!