Twitter and Facebook — it’s a love/hate relationship.
Twitter Love:
- connect with friends
- share links of valuable information
- stay on top of what’s hot and what’s not
Facebook Love:
- connect with friends
- access thoughts and photos of friends
- join groups of interest
Twitter and Facebook Hate:
- when it’s no longer personal
- when it’s no longer human
Twitter and Facebook are wonderful ways to reach out — and social media networking is a great tool to “personalize” and “humanize” even your business. But if you’re my FRIEND on Facebook — don’t freaking post links to sell your product or service. Tell what you’re personally doing or feeling; say “how ya doin’?”; start a flipping GROUP that my other friends might want to join even; but don’t use ME to advertise YOU.
If I’m following you on Twitter — and all you do is post links to your stuff (products or services you want to sell to me and everyone that is following me), but offer nothing of value or interest, don’t expect that I will follow you for long.