Just a quick bit of information to share as I’m eating breakfast. So what if it’s almost 3:30 in the afternoon? It’s been a crazy, busy, FUN and productive day! Yippee!
So this morning I formatted and emailed the Scott McKain UCEzine (here’s the link in case you’re not a subscriber and want to check it out), and it got me thinking about all the ezines/newsletters that I subscribe to. Some of them are interesting/informative — some simply keep me in ‘delete key’ practice. We’ve played around in the past with our offerings and all have been well received, but when there are only so many hours in the day, prioritizing is essential. It’s the same for our thousands of subscribers too! They don’t have time to read a ton of articles.
But get this! There’s one ezine author that has that little problem all figured out. Have a peek at the screenshot on the left. Now I don’t know about you, but I don’t want anyone else reading for me. I’m good with reading other’s innovative thoughts and business practice ideas. I’m great with reading the opinions of others even if they don’t agree with my own. What I think is laughable is that I would be encouraged NOT to read and research as much — and simply take someone else’s word for what might impact my business.
Doesn’t it sound like this author is devouring mass amounts of information just so I can be knowledgeable? I’m not buying it. Any professional that begins any publication with something along these lines, “…typos are in here on purpose. My subscribers have fun finding them,” isn’t setting the stage for me to believe he’s an expert. Yah. Typos and grammatical errors happen. They don’t happen on purpose.