Everyone knows you can’t go without insurance. Right? I know better than anyone! Mom worked at an insurance agency years ago and upon getting our driver’s licenses, my brother and I knew if we let anyone drive our cars we would be beaten within an inch of our life and wouldn’t be allowed to drive again until we were 21. I passed that mentality along to my own son and even today if something is amiss with my insurance I panic. (Well played, Mom. Well played.)
So last week, I called my local insurance office to pay a bill and it took longer to get through their crazy corporate phone system to give them my money than if I’d have simply gotten in the car and drove there. Evidently insurance agencies don’t have to follow the same rules that other businesses do. If they did — they would focus a whole lot more on the customer. I guess when you provide a service or product that is REQUIRED (as opposed to wanted or needed), you get to operate under a different set of rules than the rest of us.
I want me some of that lackadaisical rule set so I’m pushing out some creative thinking this Friday morning and of course, I’m sharing this brainstorming session with you. The first thing that immediately comes to my mind that we desperately NEED is rain (as you can see in the photo below). Too bad the “rain market” is already wrapped up.
The only other service type business that I can think of that I NEED is a good poop-picker-upper. Just as we know we need insurance, dog owners know you need to properly dispose of animal feces… even in your own yard. My favorite brother told me about a service he had in Indy — the owner/operator was a retired professor dude. You can hire this guy to come into your yard once a week and pick up your dog’s droppings. For $10 bucks. Think about it! You get a nice neighborhood and you can clear a couple hundred bucks rather quickly — and the required tools to do this job are cheap or free (plastic bags from Wal-mart, you guys).
The poop market is wide open!! Even better — just as in the insurance industry, I figure you don’t have to be nice or fast, or put effort into anything other than that one focus… providing insurance or removing turds. Please let me know if this sounds like the perfect job for you because I’ll be your very first non-complaining customer.
