I received an interesting email this morning that has me thinking about how 2020 marketing has changed. It seems as if it’s now really cool to be offensive! The email was a request for my brother to review a book.
Here’s a portion of the email that included a direct author quote:
“You probably shouldn’t read this book if you’re easily offended. If you’re a judgmental dick and generally ignorant, then I can promise that this book isn’t for you.”
Basically, if you don’t read this book (and review it if you’re my brother), you’re an ignorant, easily offended judgmental dick.
I know I’m old… and I guess the old phrase, “rude, crude and socially unacceptable” simply doesn’t apply anymore. Rude and crude IS acceptable in this new normal. Obviously.
Something else I thought I’d never see is a letter to employees outlining restrictions on personal vacations. Crazy that I’m not really opposed to what they’re doing. Pepsi says employees get 2 weeks unpaid quarantine if they travel to any state with a COVID-19 positive test rate higher than 10%.
The list of locations change as the positive test rates change. (You can refer back to the URL I provided earlier to see what your state/county 7 day rolling average is.)
I understand the need to stop the spread. I’m just not smart enough to know how this works with the shortage of the reagent to complete tests in a timely manner. For example… my sister-in-law is so very sick and says her lungs feel like “ice” — all the while unable to get test results until 5-7 days have passed (explain how contact tracing will work well with this scenario).
And because this entire post is negative, I’m going to close and pet my dogs.
TIL (today I learned): Both a human and a dog’s blood pressure decrease while the human pets the dog. Read about it here…
