I’m retired… sort of. But somehow, I still end up taking calls and answering emails. I can’t help but shake my head over the request I got today — and share it with you:
Do we have to pay extra for a 2nd day and 3 additional presentations?
Yes. Yes, you do.
It’s like going to Poynters to buy a new Silverado truck and asking them to throw in 3 free Chevy Traxs. Ask for 100 books and I’ll negotiate. 🙄
And after you throw out something crazy ridiculous… I’m not as inclined to talk about anything else you might ask for.
Just like when the dogs pester me for something. They’re less likely to get it.

Getting the most for your money is paramount in today’s times.
Listen, I get trying to sweeten any deal to get the most bang for your buck. But be smart about it… or it might mean you end up with a worse “deal” than you would’ve otherwise.
Now you know: In 2009, Gordon Ramsay’s London gastropubs were caught serving pre-cooked meals mass-produced at an off-site central kitchen, which were transported in plastic bags, reheated on-site, and sold with price markups of up to 600%.
