If you’re responding to an email with an apology, you should take special care to actually SPELL THE RECIPIENT’S NAME CORRECTLY.
Just that one careless mistake and the apology loses traction. If the sender really cared about me and my business — and if they were sincerely sorry for their error — they would’ve at the very least taken time to use the spelling of the name my mamma gave me.
If you engage in written correspondence with customers/clients/prospects — and you want their business and loyalty — I suggest you take that extra millisecond to look at their name and spell it correctly in every single thing you send.
-Shelley (NOT Shelly, Shellie, Shell, or Michelle)