when marketing efforts backfire
I love Carnival cruises and I’ve been on many… LOTS, you guys. I’m subscribed to receive ‘deals’ from them via email. When specials were displayed that interested me, I would click on the link to learn more. And then, the next day… Carnival would call me.
The “link click/then call” process happened a couple more times before I told the representative that I didn’t appreciate being pestered by phone calls all the gosh darned time.
She let me know that every single time a link within email is clicked, their system moves that visitor to a call-list.
I stopped clicking the links — and Carnival might’ve lost a sale. No… probably. They probably missed a booking from me had I not been pushed to buy.
Guess I’ll stay home and be lazy!
