understanding what you’re paying for

May 23, 2019

Someone on Facebook shared a post from an HVAC group that said:

If I do a job in 30 minutes it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not for the minutes.

That doesn’t just apply to heating and air professionals. It’s consistent across the board.

You might be ok with a PA if you have a cold, but you wouldn’t want them performing brain surgery. As a meeting planner for a large corporate event — with your reputation on the line (and your company’s money) — why would you consider hiring a speaker without references of previous top-rated performances? You wouldn’t (or shouldn’t).

It makes me crazy when I read claims that by taking this one course you can learn all the secrets that will make you a hit onstage… for a fee of course. It’s nothing but BS, you guys — fake advertising for something no one can truly deliver.

With any course taken — whether it’s one that applies to a college degree or an online certificate — you’ll likely learn new things, but you won’t gain ‘real world’ experience. That comes from actually putting into action what it is you’ve learned.

I realize everyone has to start somewhere — and that’s exactly why you owe for the years, not the minutes.