WHAT I DO: I help the world’s most dynamic brands create ultimate event experiences. Basically, I market a specific professional speaker (y’all know who that is) to organizations so their people may learn how to create distinction to sell more profitably, serve more dynamically, and lead more productively.
This speaker doesn’t provide his services for free and I don’t work for free either. The companies we partner with do not give away their products or services; the venues they secure for events are not free; and the blocks of rooms reserved for event attendees are not without charge.
The cost of a professional speaker is only a small fraction of the total expense of putting on a conference — but it is the most important expenditure made. The take-home value and the excitement generated by a top speaker will have a longer-lasting effect than any other element of a conference.
Nothing comes free. Nothing.
When I see an email with the subject line, “Subject:I Will Speak To Your Group For The Price Of A Mere Coach Class Airplane Ticket” I have to wonder how many co-ops and chamber meetings one person can present to — because certainly, no meeting planner (with their reputation on the line) will fall for that. Will they? Because nothing comes free. Nothing.
Even Dharma could figure out that this speaker only intends to pass the fee to attendees by selling something… books, a program, an educational package… something.
Companies that care about their people — their employees, partners, colleagues, and best clients/customers — want a speaker who isn’t going to show up at their meeting to SELL products and services. They want a professional to help them learn how to sell THEIR products/services more profitably, serve more dynamically, and lead more productively.