An estimated 135 million people in the US listen to podcasts monthly. That’s a 5% increase from 2023, and it’s currently at an all-time high. In the US, 47% of the population over the age of 12 listen monthly, and Americans over 55 is the fastest growing age group. Gen Z listeners (ages 12-27 currently) grew by 62% in just a year.
This data proves I’m younger than my years!
I’m not a fan of podcasts! That means my preferences fall within the 27 to 55 age group that’s simply not as engaged in that type of media format.
If I were a podcaster, I would take note of those numbers if I offered a product or service for either the young or old. Oh… but WAIT! The top 2 most popular genres of podcasts are (1) comedy and (2) true crime.
I should stick to what I do best. 😉
A podcast about dog problems doesn’t have a big following. Since I’m not an expert on anything but that, there’s no way I can carve out a profitable niche in the podcasting arena. I’m fine with that…
What about you — do you listen to podcasts? Subscribe to them?
Now you know: Darryl Hannah was diagnosed as autistic as a child. Doctors recommended she be institutionalized but her mother opted for a change in environment, moving to Jamaica with her.