Hugo has an orange ball that he loves. He teases his humans with it by pretending he wants you to grab and throw it, but he pulls back at the last minute.
It’s a fun game for him, especially since the result is that all attention is directed his way. That doesn’t last long though because Merida is an expert at diversion tactics.
Don’t look there… look HERE.
Once Merida notices Hugo is getting attention with this orange ball, she pulls another toy from the box and prances around with it. She doesn’t try to take the ball, but diverts Hugo’s attention to what she has.
Of course, he forgets all about the orange ball and focuses on the new toy.

The result of Merida’s chaos is that Hugo not only forgets the ball, but he also loses the attention he was commanding.
No force required, just a diversion.
Diversion tactics are used by politicians across the political spectrum. Merida has this tactic down to a science.
Politicians constantly divert attention away from what they want voters to forget, and get them to focus instead on a positive spin for their cause. Merida diverts attention away from Hugo so the humans focus on her, while also diverting Hugo’s attention away from the all important ball.
It’s the same diversionary process — and Merida is an expert.
Merida’s Pawlitical Aspirations 🐾

Now you know: Mike Nesmith of The Monkees started a music video program in 1980 called ‘Popclips’ on the Nickelodeon network. He sold this program to Time/Warner, who then renamed it as ‘MTV’ and launched the music video channel in 1981.
